Last Sunday, on May 16th, The Morning Jump passed
its fifth month in operation. There have
been some great lessons learned about coffee and business in general over these
few months. As we were preparing to
open, I read all I could about entrepreneurs opening their businesses and tried
to learn from as many of their mistakes as possible so we wouldn't have too
many of our own mistakes. I think we
have come through relatively well and while the hours have been longer than
expected, the stress and worry at times have been high, it’s a very rewarding
process. It’s very satisfying to see
your creation come to life, thrive and sprout wings. Now teaching this bird to fly will be a whole
new set of lessons!
The Morning Jump Coffee Company came into this world as a
family business, based on the ideas that we would offer an amazing product,
with superior ingredients, and present these products with the best customer
service that we could do. We have seen our “family” grow as customers have
quickly become “regulars” who share a few minutes of their lives with us a few
times a week. We share more than just
giving coffee, smoothies or a pastry. We share stories, insights and many, many
laughs! We feel like there is nothing
better than seeing our friends in the window and knowing what drink they would
like without even asking them. We are
rarely wrong, and have found that our judgement with matching drinks to
customers is one of our best skills.
On the back side of the business things have continued to do
better also. New businesses take a
lot of care, patience, balancing and trusting your instincts. You have to immerse yourself in the “business
world” and become an expert at all aspects of your operations. Understanding logistics flows, contracts,
government rules and regulations, tax law, restaurant operations, safe food
handling, bookkeeping… the list goes on.
You also have to be the expert at your particular niche. I enjoy learning about the coffee world and
business, and I doubt I will ever have learned enough! New drinks, both that are common in the
market place, and ones we create ourselves are important to offer to our
customers. We pride ourselves that we
have some very unique drinks that you won’t find at any other coffee shop. If you haven’t tried our All American Latte
or Morning Sunrise (an orange smoothie and espresso drink), then you should,
they are unique and amazing drinks.
Here at The Morning Jump Coffee Company we couldn't be
happier with our customers and our fledgling business. We look back at our first 5 months and love
the experience we have had, and so glad we were able to share it with you. We probably wouldn't want to go back and do
those first months over again! We are really looking forward to the next half
of the year and beyond. For those who haven’t
come in yet, give us a try, you won’t be disappointed. For those who have come
in, we’ll see you in the morning!
